MAKE MY TRIP
The experience of booking your flight tickets, hotel stay, and holiday package through our desktop site or mobile app can be done with complete ease.
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Challenges
• Sell travel group packages
• Penetrate in the market of local travel agencies.( as per research 70 % market share of travel is still acquired by travel agencies.
• Target people who are retired or unemployed.
Ideas
• Target (TG) the retired professionals and housewives.
• Multi-level marketing where the TG will sell travel package to their peers and enroll them to be a part of MMT travel associate while working from home.
• Campaign to go live on Mobile database of age
How we did it
• Enablers (visiting cards,whatsapp dps,leaflets) were created to get elderly and house wives on board.
• MMT announced the campaign amongst its database and offline store owners.
• Campaigns were created saying- Travel karne aur karane ki koi umar nahi hoti- elderly.
Ab mai travel karungi aur karaungi.
Results
• Reached more than 1,70,000 people all over India.
• G.ot more than 20,000 people on board as travel associates
• This resulted into 20 % increase in selling of group packages with 60 days of launch..
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UTAZZO
Utazzo Best Travel Agency in Delhi: Book tours and travels holiday packages online. Browse domestic and International holiday packages. Visit Now!
Challenges
• Sell office spaces in Delhi NCR
• Generate leads for their co working spaces In Delhi NCR
• Find leads in Delhi NCR who will buy spaces in Delhi NCR
Ideas
• Ran Instagram Ads to create its loyal customer base.
• Get quality leads with minimum cost per result.
•Theme based content creation on facebook and instagram
How we did it
• Boosted posts with right targeted audience.
• Created more reels to reach wide audience
• Campaigns were created on Unwind Getaways, Monsoon. Solo Trip, Fall in love with paris.
Results
• Reached more than 2,40,000 people all over India.
• Generated 100- 150 leads within a Month.
• Result- The have got 10 conversions through campaigns.
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Holiday Tribe
Travel exposes you to new cultures, customs, and ways of life which broadens your perspective and helps you appreciate the diversity of human experiences.
Challenges
- Limited audience understanding hindered ad effectiveness.
- Intense competition in the travel industry posed a challenge.
- Optimizing lead forms for engagement was crucial.
Ideas
- Aim was to generate a higher volume of qualified leads interested in their domestic and international travel offerings.
- Leveraging Instagram’s messaging platform, the goal was to initiate meaningful conversations with potential travelers, ultimately leading to conversions.
- Alongside lead generation, the objective was to elevate the conversion rate, translating the influx of leads into actual bookings or inquiries.
How we did it
- We segmented Holiday Tribe’s target audience based on demographics, interests, and online behaviors and tailor the content.
- Crafting diverse ad formats, including carousel ads showcasing different travel destinations, captivating video ads, and immersive slideshow presentations.
- Implementing automated messaging sequences on Instagram, we personalized interactions with prospects, addressing their inquiries promptly.
Results
- 250% increase in qualified leads month on month.
- 87% growth in Instagram message engagement.
- Conversion rates surged by 150%.
- 4x ROAS in one month.
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